When Is It Worth Working with an Amazon PPC Agency?

Should every Amazon seller or vendor work with a PPC agency? Absolutely not! In most cases, partnering with an Amazon PPC agency only makes sense for about 10–20% of active sellers and vendors.

What Do We Look for Before Working with a Client as an Amazon PPC Agency?

Before entering into any collaboration, we evaluate the feasibility of success and the client’s goals. Our first step is always to assess whether we can truly help the potential client. Quite often, the honest answer is „no.“ We only work with clients where we are confident that our efforts will have a measurable and significant impact.

We also strictly avoid conflicts of interest by never working with two clients selling identical product portfolios. If a request involves products already managed by an existing client, we must decline the inquiry to maintain fairness and exclusivity.

PPC performance is just one lever among many when it comes to Amazon success. That’s why we also regularly support our clients on topics like logistics, product selection, listing optimization, and international expansion.

How Much Does an Amazon PPC Agency Cost?

The cost depends entirely on the client’s individual needs. Factors such as company size, goals, product volume, and competitive environment all play a role. That’s why we don’t offer flat-rate pricing or packages without first having a consultation. Every client receives a custom proposal based on their unique situation.

What Tasks Does an Amazon PPC Agency Handle?

We manage the setup, execution, and optimization of paid advertising campaigns on Amazon. Our goal is to promote our clients‘ products as effectively and efficiently as possible. Since every client has different goals, we take a tailored approach to ensure their PPC campaigns achieve the desired outcomes.

Since advertising is only one piece of the puzzle, we also advise on Amazon SEO and listing optimization to ensure holistic success.

What Is Amazon PPC?

Amazon PPC (Pay-per-Click) refers to ad formats managed by Amazon where advertisers pay per click. These ads primarily appear on the Amazon platform. An alternative is Amazon DSP (Demand Side Platform), which uses CPM (cost per thousand impressions) billing.

There are currently three types of Amazon PPC campaigns available to both Seller Central and Vendor accounts:

Amazon PPC Campaign Types

1. Sponsored Product Campaigns
These are the most commonly used and highest-performing ad type on Amazon. Sponsored Product campaigns typically account for 50–80% of total ad spend and revenue due to their prominent placement on the platform.

There are two versions:

• Automatic campaigns: Advertisers set the products, daily budget, and max CPC. Amazon handles targeting.

• Manual campaigns: Advertisers define specific placements, bids, and keywords. These offer greater control and optimization options.

Best Practice: Structure campaigns based on keyword type—generic terms, branded terms, and competitor terms—to simplify performance analysis.

2. Sponsored Brand Campaigns
These focus on brand awareness and promoting the entire product range. Available only to vendors and brand-registered sellers. All Sponsored Brand campaigns are manually controlled.

Campaign types include:

• Product Collection Ads: Feature brand logo, headline, and three products linking to detail pages or brand store.

• Store Spotlight Ads: Highlight three brand store categories, always linking to the store.

• Video Ads: Appear after the top organic results (4th desktop, 2nd mobile) and feature a product video linking to the detail page.

These campaigns can be targeted by keyword or product page and don’t require Buy Box ownership—unlike Sponsored Product campaigns.

3. Sponsored Display Campaigns
These are display-style ads showing either a product image, image with logo/headline, or a lifestyle shot. A registered brand is required, but Buy Box ownership is not.

Sponsored Display offers:

• Product targeting

• Audience targeting (e.g., retargeting visitors who didn’t purchase)

Optimization options:

• Viewable impressions (CPM)

• Page visits (CPC)

• Conversions (CPC)

Best Practice: Optimize for conversions. These campaigns typically make up about 10% of ad spend. Audience and buyer retargeting are especially useful for complex or consumable products.

What Brand Goals Can Be Achieved with Amazon PPC?

Amazon PPC helps showcase your products to high-intent shoppers. Think of it like securing premium shelf space in a retail store—it’s all about visibility.

Marketing goals PPC can support:

• Reaching new customer segments

• Increasing market share

• Launching new products

• Driving inventory sell-through

• Boosting organic rankings

As you can see, PPC is more than just optimizing for ROAS. It’s a strategic tool that should align with your broader marketing goals. As your PPC agency, we help you get the most out of it.

What Alternatives Are There to Full-Service PPC Management from AdsMasters?

Not every company needs—or wants—complete campaign outsourcing. That’s totally fine. That’s why we also offer flexible, modular services:

Amazon PPC Consulting & Strategy Workshops

Want to run campaigns in-house but need expert guidance?
Our workshops provide practical, hands-on insights—from campaign structure to bidding strategies and KPI analysis. Ideal for internal teams seeking strategic direction.

Campaign Audits & Performance Checks

Not sure if your current setup is efficient?
We analyze your campaigns, identify weak points and budget drains, and provide a clear action plan for optimization—implementation available on request.

Setup Service for New Products or Accounts

Launching a new product or starting fresh on Amazon?
We handle your initial setup: campaign structure, keyword research, and bidding strategies—delivering a strong foundation for internal teams to build upon.

Monthly Sparring for In-House PPC Teams

Have an internal Amazon Ads team but want a second opinion or fresh input?
We act as your sparring partner with monthly performance reviews, strategic feedback, and real-world best practices.