There are countless blogs that report on the obvious advantages of Amazon FBA (the shipping method) without going into great detail about the possible problems of too one-sided shipping logistics….
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With Amazon Sponsored Display, Amazon finally provides an advertising solution with which sellers and retailers can simultaneously address customers based on behaviour and interests. In principle, anyone can participate –…
The year 2020 brought us advertisers on Amazon many innovations. One of these innovations is the so-called Amazon Sponsored Brand Video Ads, which for the first time give us the…
Although the search algorithms of modern search engines take numerous factors into account, keywords form the basis when it comes to determining relevance to a particular search query. Amazon’s A9…
In today’s article, I would like to show you ways to scale Amazon PPC campaigns and how you can do it. I will consider three standard advertising products from Amazon:…
Online trade – a buzzword that will become increasingly important in 2020! And quite correctly so: from 2013 to the end of 2019, sales in online trading have almost doubled….
As we explained in our previous article on Amazon PPC Tools, it is imperative for Amazon salespeople today to take advantage of the opportunities that Amazon PPC offers. Almost without…
In the past I have written several blog posts about Amazon Listing Optimization, including Amazon Listing Optimization, Amazon SEO or the post Amazon Listings Optimize for Mobile Devices. In today’s…
In today’s article I will present the 19 most common mistakes made by Amazon sellers that I have noticed again and again during the daily account support of the last…