Sponsored-Product-Campaigns are next to Headline-Search-Ads Performance-Marketing-Activities that Amazon provides sellers of the Sellers-Central. Generally, every seller with professional Account and a Buy-Box can use Sponsored-Product-Campaigns. Headline-Search-Ads are available for all…

Search engines dominate our decision behaviour while shopping in the Internet. Whether it is the classic Google search or a search on marketplaces like Amazon generally the first search results…

Do you want to optimize your Amazon Listing? In this article, I present you my method for Amazon Listing Optimization. The prerequisite for a successful SEO Strategy is the Keyword…

„Our Google AdWords ads are too expensive“. I hear this statement regularly from my customs whose AdWords ads optimization I assume. However, there is one more trick for decreasing your…

Advertisers of Facebook know the matter with the different numbers of the Facebook conversion tracking compared to the numbers of Google Analytics. They feel consistently betrayed by Facebook, but there…

Companies ask me all the time, if I can optimize their websites for the search engines. Doing that, I lately figured out, that it’s almost always the same kind of…

Today I will present you some tips and tools, that give you the possibility of making an SEO analysis of your own but also the competition’s website. In the process,…

(Google) SEO is one of the most dynamic online marketing disciplines. Over the past few years, there have been great adaptations of the Google core algorithm with Penguin 4.0, Mobilegeddon…