There are countless self-proclaimed Amazon experts in Germany trying to sell you courses, consulting services, or software solutions. And it often feels like anyone who has built a successful Amazon brand somehow knows more than you do. But once you scratch beneath the surface, the number of true Amazon masterminds in the german-speaking countries can practically be counted on two hands.
An incredible number of sellers are searching for trustworthy, competent Amazon experts. They want professionals with real social proof – not gurus with nicely packaged marketing promises. They need industry role models who can show the path to higher ROI and lower CPU, whether through their own knowledge platforms, social media content, coaching programs, masterclasses, or full account management services.
Which raises the question:
Who can actually prove real success? Who is genuinely respected within the Amazon community?
This article is especially valuable for sellers who wish to expand their Amazon business to Germany and are in need of a real expert with local expertise providing trustworthy services.
Nr. 1: Tobias Dziuba (AdsMasters)
Position: Founder and Managing Director of AdsMasters GmbH
Specialization: Amazon PPC and SEO / Account Management
Education: B.Sc. in Business Administration
Experience:
– since 2014 working in eCommerce and online marketing
– since 2018 specialized in Amazon
Follow Tobias Dziuba on:
– LinkedIn
– YouTube
Tobias’ agency, AdsMasters GmbH, was recently voted Germany’s best Amazon agency by the readers of Agenturtipp.de.
His career path began in 2014 with the launch of his very first online shop. Over the following years, he worked as a freelance consultant, managing online marketing campaigns (Google, Meta, Amazon, and more) for various companies before founding AdsMasters GmbH in 2017 and fully specializing in Amazon. Since then, Tobias Dziuba has relentlessly pursued his mission: Increasing his clients’ profits – not just their revenue.
Together with his now nine-person team, Tobias supports sellers and vendors with a wide range of Amazon-related challenges. Both the client portfolio and the achievements showcased in the agency’s case studies are highly impressive.
Thanks to more than 10 years of accumulated Amazon experience, Tobias Dziuba is increasingly being invited as a speaker at major business conferences such as OMR Festival.
Nr. 2: Nicklas Spelmeyer
Position: Managing Director of Sellerpoint and eCommerce.de
Specialization: Building an Amazon Business with FBA
Education: unknown
Experience:
– since 2017 working as a part-time Amazon FBA seller
– since 2019 working full-time in Amazon consulting
Follow Nicklas Spelmeyer on:
– LinkedIn
– YouTube
Nicklas Spelmeyer embodies the classic self-made millionaire dream, turning “from a McDonald’s assistant to a millionaire entrepreneur.” At least, that’s how his journey reads. In 2017, he started selling on Amazon alongside his full-time job and, just two years later, was generating monthly revenues of €100,000.
After founding eCommerce.de Consulting GmbH in 2021, Nicklas launched his coaching program for aspiring Amazon FBA sellers, which – according to his own statements – has already helped more than 600 people achieve financial independence.
His tool Sellerpoint has become a popular middleware solution for eCommerce merchants, as it connects Amazon with additional sales channels and online stores.
In 2022, Nicklas broke the million-euro mark. But there are no signs of slowing down: He runs a popular YouTube channel and frequently appears as a speaker and podcast guest to spread his message, motivating as many people as possible to achieve success on Amazon.
Nr. 3: Christian Otto Kelm (AMALYZE)
Position: Vice-President of Amalyze AG
Specialization: Amazon SEO and PPC / Tools
Education: M.Sc. Mechanical engineering
Experience:
– since 2013 working in the field of Amazon SEO
– since 2018 employed at Amalyze AG
Follow Christian Otto Kelm on:
– LinkedIn
– YouTube
Christian Otto Kelm has had a remarkable career path. After serving ten years in the German armed forces, he established himself as an Amazon SEO specialist starting in 2013. Over the years, he held various analyst and management positions, became self-employed in Amazon consulting in 2017, and eventually joined the Amazon software company Amalyze AG as Brand Ambassador and Sales Manager.
In his current role as Vice President of Product, Christian is responsible for the continued development of the company’s software services and – true to his motto “helping people help themselves” – also offers one- to two-hour consulting sessions.
Christian is regarded as one of Germany’s leading experts in search engine marketing (SEM) and search engine optimization (SEO). Guest appearances and presentations are part of his daily business life: Among others, he has spoken at the AMZ Summit and has also appeared twice in interviews with Tobias Dziuba from AdsMasters.
In addition, he is the author of a book that talks about Amazon marketing strategies.
Nr. 4: Florian Nottorf (former Adference)
Position: Co-founder and former CEO of Adference GmbH
Specialization: Amazon Ads
Education: M.A. Management and PhD Philosophy
Experience:
– since 2011 focused on online advertising
– since 2018 specialized in Amazon Ads
Follow Florian Nottorf on:
– LinkedIn
– YouTube
Dr. Florian Nottorf is a regular speaker at Amazon conferences and highly respected within the Amazon Ads community.
During his time at the Leuphana University Lüneburg, he contributed to several academic papers on online advertising and consumer behavior. In 2013, he completed his academic career with a doctoral thesis. Shortly afterward, he became part of the five-person founding team behind Adference GmbH. In 2018, the company shifted its original focus from Google Ads to Amazon Ads. While the team grew from 5 to 100 employees, Florian Nottorf also built a German-language podcast dedicated to Amazon Advertising.
Florian left Adference in spring 2026. Since then, the Amazon expert has launched his own knowledge platform – including a blog and newsletter focused on Amazon Ads – where he shares his extensive insider expertise.
He has also appeared in an interview with Tobias Dziuba from AdsMasters, where he spoke about his specialty: Amazon PPC.
Nr. 5: Marco Podavka (Namox)
Position: Co-Founder of Namox GmbH
Specialization:Building and scaling Amazon brands
Education: B.A. Economics
Experience:
– since 2015 working in marketing
– since 2018 specialized in Amazon
Follow Marco Podavka on:
– LinkedIn
Namox ranks directly behind AdsMasters GmbH in the 2026 agency rankings. Namox was founded in early 2018 in Leipzig and has been part of Remazing Nova since 2024. The agency specializes in supporting brand owners and manufacturers through a combination of content optimization, advertising, and business scaling.
Marco Podavka clearly has an entrepreneurial mindset. In addition to Namox, he has co-founded three other companies since earning his bachelor’s degree in 2015: An influencer marketing agency, an asset management company, and an eCommerce brand for kitchen utensils. Altogether, Marco has demonstrated a strong talent for both entrepreneurship and marketing.
Nr. 6: Alexander Swade
Position: (Co-)founder of various agencies and software tools
Specialization: Amazon Ads and Digital Marketing in general
Education: B.A. Business Administration
Experience:
– since 2013 started with Facebook and Google Ads
– since 2019 specialized in Amazon Ads
Follow Alexander Swade on:
– LinkedIn
– YouTube
Alexander Swade has built an impressive résumé that began in 2011 with his work as a project manager. Over the course of his career, he founded two music labels as well as several marketing and consulting companies. He also led the marketing departments of various firms, including SellerX and Thrasio, before becoming involved in three separate ventures in 2025: The software solutions Marktzone.io and SYNQ, as well as the consulting firm Making1.
In addition, Alexander Swade works independently as an advertising expert and has been hosting the podcast Amazon Ads Raw since 2023. Entrepreneurship and performance marketing have therefore been consistent themes throughout his professional journey.
Nr. 7: Marcus Mokros
Position: Community-Builder in eCommerce
Specialization: Building brands with Amazon FBA
Education: unknown
Experience:
– since 2015 working in online marketing
– since 2018 focused on own YouTube channel
Follow Marcus Mokros on:
– LinkedIn
– YouTube
Marcus Mokros became widely known through his informative YouTube channel AmazonFBAbyMarcus and gradually established himself as one of the better-known Amazon experts in the german-speaking bubble.
His specialty is selling branded products through online arbitrage and wholesale – essentially reselling products using Amazon’s fulfillment. Marcus also offers beginner courses that include personal mentoring and support.
Marcus Mokros works as a brand ambassador and service provider from his home of choise Gran Canaria, making him a role model for aspiring expats and digital nomads who want to earn money with Amazon FBA.
Nr. 8: Trutz Fries (AMALYTIX)
Position: Founder and CEO of AMALYTIX
Specialization: Amazon Analytics / AI-Tools
Education: Diploma in Business Administration
Experience:
– since 2015 working in the field of Amazon Analytics & Monitoring
Follow Trutz Fries on:
– LinkedIn
– YouTube
Trutz Fries began his professional career at DHL. After many years in management and leadership roles, he developed the analytics tool Amalytix in 2015 and, in early 2018, co-founded the german Amazon agency REVOIC together with Stephan Bruns.
Alongside Stephan Bruns, the managing director of REVOIC, he also co-authored a book that serves as a Handbook for Manufacturers and Retailers on Amazon Marketplace. Public speaking is nothing new to Trutz either – he regularly appears at Amazon conferences and industry events to share his expert knowledge.
In recent years, artificial intelligence and automation have become major pillars of the Amalytix platform.
Nr. 9: Romy Riffel (Remazing Nova)
Position: Managin Director of Remazing Nova Agentur
Specialization: Amazon and other marketplaces
Education: M.A. Media and Communciations
Experience:
– since 2016 working in online marketing and communication
– since 2018 building her own marketplace agency
Follow Romy Riffel on:
– LinkedIn
– YouTube
Women are still relatively rare in the Amazon universe – especially at the level of founders, managing directors, and industry experts. Romy Riffel is therefore a refreshing exception.
In 2018, she founded the agency SNOCKSULTING together with two partners. In 2026, the agency was renamed Remazing Nova. Initially, the full-service agency focused exclusively on the Amazon marketplace, but from 2023 onward, it expanded its services to additional marketplaces such as OTTO and Kaufland.
Nr. 10: Rocco Bräuniger (Amazon)
Position: Amazon Country Manager for Germany, Switzerland, Austria
Specialization: Clients, Innovation & Leadership
Education: Master of Business Administration
Experience:
– since 2001 working in consulting
– since 2006 employed at Amazon
– since 2022 responsible for the german-speaking region
Follow Rocco Bräuniger on:
– LinkedIn
When listing Amazon experts, we must not forget those who actually work for Amazon itself!
Rocco Bräuniger can look back on 20 years of experience at Amazon, during which he worked across a wide variety of departments and helped launch several new stores worldwide. In 2022, he rightfully succeeded Ralf Kleber as Country Manager for the german-speaking region.
In his role, Rocco is responsible for customer and seller satisfaction, innovation and AI initiatives, infrastructure expansion, various sustainability projects, and the company’s external communications.
Rocco himself does not offer services for sellers or vendors, but he is an important industry figure worth knowing. From time to time, he attends major business events across the region or appears in documentaries and panel discussions – meaning you might occasionally “run into” him while getting around in the Amazon and eCommerce bubble.
